17+ Most Effective Ways to Increase Facebook Engagement in 2025

Facebook is currently an important platform in the marketing strategies of many businesses, but with the rapid increase in both users and brands, increasing Facebook engagement is no longer as easy as it used to be. Although user participation continues to grow and the demand for connection increases, engagement levels have shown signs of decline. This is largely due to fierce competition and changes in the Facebook algorithm.

The goal of this article is to help you increase Facebook engagement effectively without overly relying on paid advertising campaigns. By applying simple yet effective strategies, you will be able to connect with and attract users in a natural and sustainable way.

Factors Affecting the Decline in Engagement on Facebook

Fierce Competition

The continuous growth of users and businesses on Facebook has made it easier for your posts to get "lost" in a sea of content. Therefore, creating truly standout and engaging posts has become more important than ever.

Facebook Algorithm

Facebook prioritizes posts with high engagement, meaning that posts with less interaction will have a harder time reaching a larger audience. This is why it’s important to optimize your content to encourage more user interaction.

Posting Frequency

While posting regularly can help you maintain a presence on Facebook, posting too often with content that lacks real value can cause users to feel bored. This could lead to a decrease in engagement.

Shift Towards Advertising

Facebook now encourages businesses to spend money on ads to expand their reach and increase engagement. However, if you rely solely on ads without building a strong organic engagement strategy, you may lose a genuine connection with your users.

17 Effective Ways to Increase Facebook Engagement

Intense Competition

The continuous rise of individual users and businesses on Facebook means that your posts can easily get "lost" in an overwhelming sea of content. Currently, Facebook sees millions of posts shared daily, making it harder to stand out and grab users' attention. As competition grows, users tend to interact only with content that they find special or highly valuable.

To overcome the competition, you need to create unique, engaging content that stands out from your competitors. This can be achieved by sharing interesting stories, insightful knowledge, or entertainment-driven posts. Additionally, building a strong brand presence will help your posts get noticed more easily by users.

If you're looking for an effective strategy to make your posts stand out from the crowd, check out our previous article on creating engaging content.

Facebook Algorithm

One of the most significant reasons your Facebook posts might be losing reach is the change in Facebook's algorithm. Facebook prioritizes posts with high engagement (likes, comments, shares), meaning posts that don’t get strong reactions from users will struggle to reach more people. This makes it harder to maintain and grow engagement, especially if you don't optimize your content strategy.

To improve reach and increase engagement, you need to create posts that encourage high interaction, prompting users to comment, share, or participate in discussions. Some ways to do this include:

Asking open-ended questions in your posts to encourage readers to share their opinions.
Creating contests, mini-games, or surveys to engage users.
Sharing valuable content, such as helpful tips, updates, or compelling stories.

Another important strategy is to schedule posts at times when your target audience is online. For more details on how to optimize your posting schedule, check out our post on the best times to post on Facebook.

Posting Frequency

Posting regularly is an effective way to maintain visibility on Facebook, but if you post too frequently or the content lacks real value, users might feel overwhelmed and engage less with your posts. Facebook could also flag your posts as spam if you share too many similar posts in a short period.

On the other hand, if you post too infrequently, your content might get lost in users' feeds, resulting in low visibility. To achieve the right balance, you should plan to post consistently, but not too often, ensuring that your content provides real value to users.

Ideally, you should schedule posts at least 3-4 times a week to maintain brand visibility, but don’t force yourself to post daily unless you have quality content to share.

Turning to Ads

While Facebook ads can help you reach your target audience quickly, this also means you have to spend money on paid ads to ensure your post is shown to the right people. Facebook Ads can be very effective if used correctly, but if you rely solely on ads without developing a strong organic engagement strategy, you may lose the opportunity to build authentic relationships with users.

Ad campaigns can help extend your reach, but make sure you're also optimizing your content to encourage users to interact with your posts. An effective strategy is to combine ads with organic content to not only attract new users but also maintain connections with existing customers.

If you’re exploring how to optimize Facebook Ads, don’t forget to check out our detailed post on Facebook Ads for a deeper understanding of how to leverage this tool.

Changing User Behavior

One important factor contributing to declining engagement on Facebook is the shift in user behavior. Every year, Facebook experiences significant changes in how users engage with the platform. In the past, users tended to "like" and "comment" more frequently, but now they spend more time scrolling through content without interacting as much. This reduces the chances of your posts going "viral" on the platform.

To adjust to this trend, you need to create easily digestible content that still provides value, such as short videos, eye-catching images, or list-style posts. Optimizing your content so users can quickly grab the key information without spending too much time reading will help boost engagement.

Also, don’t forget to create opportunities for users to engage in discussions or share their opinions. A great example is when you ask open-ended questions in your posts to encourage comments or replies.

Content Authenticity

Another reason for the decline in engagement on Facebook is inauthentic content or content that doesn’t align with your brand. Today’s users are more discerning and can easily recognize posts that feel like hidden ads or are overly focused on sales. If you focus too much on promoting your products without providing real value, users will quickly overlook your posts.

To create authentic content and maintain engagement, focus on sharing valuable insights, such as helpful tips, guides, or customer stories. These types of posts not only help build brand credibility but also foster deeper connections with your followers.

One way to improve content authenticity is to subtly incorporate your products into posts, much like Durex does when sharing health tips and incorporating their products naturally without making users feel forced to buy.

Call-to-Action (CTA)

A common mistake when posting on Facebook is the lack of a clear call-to-action (CTA). CTAs are crucial in encouraging users to take a specific action, such as commenting, sharing, or signing up. If your post lacks a clear CTA, users may feel unsure about what to do next.

To create an effective CTA, you can use strong phrases like "Share if you agree!", "What do you think about this? Comment below!", or "Sign up to get the latest updates!". Make sure your CTA is clear and specific, so users know exactly what action to take right away.

Some ways to boost CTA effectiveness include using a CTA button in your posts or integrating it into videos and livestreams, allowing users to act immediately when they feel engaged.

Don't Rely Too Much on Paid Ads

Facebook now encourages users to pay for ads to reach their target audience more effectively, but over-relying on ads can diminish organic engagement. In fact, posts from businesses running ads often lose their "social" feel and fail to attract natural attention from users, unlike organic posts.

Paid ads can help you reach more people, but if you only focus on ads without developing natural content to attract followers, you'll find that engagement will be limited in the long run. The key is to combine paid ads with valuable content to maintain sustainable engagement.

An effective strategy is to create engaging content for your posts and complement it with paid ads to expand your reach. You can experiment with A/B testing ads to find the most effective strategy, optimizing ad costs and increasing engagement rates.

Responding to Changes in User Behavior

Like other social platforms, user behavior on Facebook is evolving over time. Users are now more likely to consume content quickly and selectively. This means they spend less time interacting with posts, especially those that don't provide immediate value.

To adapt, you need to create content that’s easy to consume but still engaging. Some ways to improve this include:

Using short videos: Video can deliver messages quickly and easily grab users’ attention.
Posting highly interactive content: Posts that require users to participate, such as asking questions or encouraging them to share their views, will boost engagement.
Optimizing your posting schedule: Posting during peak times will help you reach users when they're most likely online. This is crucial for optimizing natural engagement without relying on ads.

Proactively Engage with Your Followers

One key element in increasing engagement on Facebook is that you, as a brand, need to engage with your followers. If you don’t take the time to respond to comments, answer messages, or join in discussions, users will feel disconnected and eventually reduce their interactions with your page.

This not only demonstrates customer care but also helps build trust and loyalty within your community. When you actively participate in conversations, users feel they can trust you and are more likely to engage.

To implement this, ensure you regularly check comments and messages, respond quickly and friendly, and encourage community participation through your posts. A great example of this is using live chat or holding live streaming events to increase real-time engagement.

Create Useful, Value-Driven Content

To increase Facebook engagement sustainably, you need to ensure that every post provides real value to your audience. This could be helpful information, detailed guides, useful tips, or shared personal experiences. When users feel your post offers value, they will be more inclined to engage and share it with their friends.

An effective strategy is to develop how-to guides, step-by-step tutorials, or deeply insightful content. For instance, if you're in the health and wellness space, you can share articles about maintaining good health, healthy eating habits, or expert tips. These types of posts will help build brand authority and engage users for the long term.

Remember that value-driven content not only grabs attention but also encourages users to join conversations. You can combine valuable content with a strong call-to-action to initiate discussions under your posts.

Create Engagement with Questions

Questions are one of the most effective ways to create interaction on Facebook. Users love sharing their opinions and experiences, especially when they feel the question is relevant to them or sparks curiosity.

You can easily stimulate user participation with open-ended questions such as:

"What's your favorite recipe?"
"What makes you happiest when using this product?"
"If you could change one thing in your life, what would it be?"

These questions can spark conversation and encourage sharing from users. Specifically, you should allow users to freely share their ideas, rather than forcing them to provide the "right" answer. This will create space for building stronger connections with your community.

Use Facebook Story Tools

Facebook Story is a very popular feature and easily grabs users' attention. Since Stories appear at the top of the feed, if you make good use of this feature, you'll have the opportunity to reach users immediately.

Posts on Facebook Stories can be images, short videos, or questions to encourage direct interaction. Additionally, Stories can include a CTA (Call to Action) button that drives immediate user action, such as buying products, signing up for services, or joining promotional events.

Remember, Stories are a tool to...

Conduct Polls or Surveys

One of the simplest yet most effective ways to increase engagement on Facebook is by using the Polls feature. Surveys or polls are an excellent way to encourage user participation without taking up too much time. Users can easily click on the answers they agree with, and you can gather information about their preferences, opinions, or experiences.

Example: You could create a survey to ask users about their favorite products, new product features, or industry trends. You could also create questions related to current events such as:

"What do you think about beauty trends this year?"
"Where would you like to travel this summer?"
"Which new products should we add to the store?"

Not only will surveys help increase engagement rates, but they are also a great opportunity to understand your customers better and develop appropriate strategies.

Livestream – Boost Engagement Instantly

Livestreaming is one of the most effective ways to boost immediate engagement on Facebook. When you go live, users have the opportunity to join the conversation right away and feel a sense of authenticity and closeness with your brand.

Livestreams can include:

Sharing experiences: You can directly share about products or services, introduce special features, or provide tutorials.
Q&A (Questions & Answers): Open the floor for users to ask questions directly about your products, services, or industry.
Product demonstrations: Use Livestream to demonstrate your products, showing users how they work in real life.

Note that Livestreaming is not just about broadcasting live; you need to plan ahead for the content, message, and encourage viewer participation with calls to action (CTA) like “Share this video with friends” or “Sign up to receive a special gift.”

Livestreaming will help you build a closer relationship with followers and increase trust in your brand.

Disable Sales Listing Format

One way to increase engagement on Facebook that you must remember is to disable the sales listing format on your posts. This is an important Facebook algorithm feature that helps prevent Facebook from automatically tagging your post as a sales post. When a post is labeled as a sales post, its organic reach and engagement will decrease significantly.

The main reason Facebook tags your post as a sales post is because you may use words related to sales, like "product", "price", "buy", "shipping", "order", etc. These words can make Facebook's AI misunderstand and automatically apply the sales listing mode to your post.

To avoid this and increase engagement, you can apply the following strategies:

Avoid using overly clear sales language in your post. For example, instead of saying "buy now", you could say "explore exciting offers".
Disable the sales listing mode when posting. Before posting, check if Facebook has tagged your post as a sales post, and disable this mode if it’s active.
Create engaging and valuable content for users instead of just focusing on selling. Sharing stories, experiences, or helpful tips will help increase engagement without reducing reach.

By doing this, your post will not be de-prioritized in search results and will boost natural reach, helping you attract more users and increase engagement effectively.

Leverage Facebook Events

The Facebook Events feature is a great tool to create online or offline events and attract user participation. These events can be webinars, special promotions, or industry-related seminars.

You can easily create an event on Facebook and invite followers to join, as well as share event details through posts and Facebook Stories. These events will not only help you increase engagement during the event but also maintain connections with participants after the event ends.

What’s special about Facebook Events is that it allows you to invite participants easily, helping you expand your reach and strengthen your relationship with your community.

Common Mistakes That Can Lower Facebook Post Engagement

To increase engagement effectiveness on Facebook, you need to avoid some common mistakes that many people make. These mistakes not only reduce the visibility of your posts but can also negatively impact the effectiveness of your engagement strategy.

Posting Too Much or Too Little

Posting too much can make users feel overwhelmed, and they may not want to engage with your posts. On the other hand, if you post too infrequently, followers will easily forget about you.

Solution: Maintain a consistent posting schedule but don’t overdo it. One or two posts per day is ideal to keep users interested without overwhelming them.

Overusing Sales Language

Although your ultimate goal may be to sell, if you overuse sales language in every post, it can reduce the level of engagement and closeness with your followers.

Solution: Create posts that provide value, share useful information, or tell stories related to your brand, rather than focusing only on promoting products. For example: Share customer success stories or useful features of your products instead of just discussing prices or discounts.

Posting Irrelevant Content

One of the key factors to maintaining trust and consistency on Facebook is posting content that is relevant to your brand values. Posting irrelevant content will make followers feel confused about your purpose and cause them to overlook future posts.

Solution: Ensure that every post is relevant to your industry, products, or services. This helps build a clear and memorable brand image, making it easier to attract your target audience.

Sharing duplicate content or reusing old posts too often can make followers feel bored and may lead them to unfollow you or reduce engagement.

Solution: Create new and creative content every day. If you want to reshare old posts, try editing the content or changing the images to offer a new perspective, preventing the post from being perceived as spam.

Conclusion

Increasing Facebook engagement is not easy, but if you implement the right strategy and avoid common mistakes, you can build a strong community and achieve sustainable growth on this platform. To achieve the best results, be creative, understand your target audience, and consistently engage with your followers.

Strategies like knowing your audience, posting at optimal times, creating valuable content, and using Facebook Ads tools will help you adapt your strategy flexibly and effectively. However, don’t forget to avoid mistakes such as posting too much, overusing sales language, or sharing duplicate content, as these will reduce engagement and trust.

Finally, remember that Facebook is a social platform with the goal of connecting and building communities. If you always put users first, create real value, and encourage genuine conversations, you will build long-lasting engagement and increase your rank on the platform.

Start experimenting, adjusting, and tracking results to find the engagement strategy that works best for your brand and audience. Don’t hesitate to share this article with others who are looking for ways to improve Facebook engagement!

Learn more: How to SEO for Instagram for more ways to optimize your strategy on other social platforms.