Understanding Zalo OA – How to Create an Official Account for Business Growth

What is Zalo Official Account (Zalo OA)?

Zalo Official Account (Zalo OA) is the official account on the Zalo platform, designed to support businesses, organizations, communities, or government agencies in communicating and directly interacting with Zalo users. This tool helps build an information channel, professionally promote products or services, and support customer care through features such as sending bulk messages, posting articles, and creating online stores. With over 70 million users in Vietnam, using Zalo OA not only helps businesses reach the right target audience but also increases brand recognition through Zalo's diverse ecosystem.

How many types of Zalo Official Accounts are there?

Zalo Official Accounts are divided into three main types, each suitable for different usage goals:

1. Business Account: For businesses or stores that want to promote products and services, create online stores, and provide customer support. This type of account supports sending messages to followers and integrates direct sales tools such as shopping carts and order placement.

2. Content Account: For organizations or individuals who want to share information, news, entertainment content, or specialized knowledge. This type of account is suitable for news sites, blogs, or community pages.

3. Government Account: For public administrative agencies that want to provide official information, announcements, or deploy online public services. This account type helps interact with citizens and receive feedback on policies quickly and transparently.

Choosing the right Zalo OA type not only helps businesses or organizations maximize relevant features but also builds a professional image in the eyes of customers and the community.

Detailed Steps to Create a Zalo Official Account

Creating a Zalo Official Account (OA) is crucial for businesses and organizations to start building a professional presence on Zalo. Below is a step-by-step guide to help you create an account easily and efficiently:

Step 1: Access the Zalo Official Account page

• Open your browser and go to https://oa.zalo.me.
• Click "Log In" and use your personal Zalo account to sign in to the OA management system.

Note: If you do not have a personal Zalo account, download the Zalo app on your phone and register an account before proceeding.

Step 2: Create a new Official Account

• After logging in successfully, the main interface will display the "Create Official Account Now" button.
• Click this button to start creating your OA.

Step 3: Choose the appropriate OA type

Zalo will display three OA types for you to choose from:

1. Business: For businesses or stores that want to promote products, sell online, and provide customer support.
2. Content: For news sites, personal blogs, or organizations that want to share information, knowledge, or entertainment.
3. Government: For public administrative agencies that aim to provide official information and public services.

If you want to run a business or provide customer service, choose the "Business" type to take full advantage of features like Broadcast messages and online store creation.

Step 4: Fill in the detailed information for the OA

At this step, you need to provide important details to complete the OA profile:

1. OA Name:

   • Set a name that represents your brand or business.
   • The OA name should be short, memorable, and aligned with your brand to enhance recognition.
     Example: If your clothing store is called "FashionHub," set the OA name as "FashionHub - Modern Fashion."

2. Category:

   • Choose a category that matches the field in which your business or organization operates.
     Example: If you sell cosmetics, choose the "Beauty and Personal Care" category.

3. Account Description:

   • Write a short, concise description so users understand your OA's field of activity and purpose.
     Example: "FashionHub specializes in offering modern-style fashion products with premium materials and unique designs."

4. Profile Picture and Cover Photo:

   • Upload a profile picture (brand logo) and a cover photo (promotional image) to increase professionalism.
   • Recommended profile picture size: 150x150 pixels.
   • Recommended cover photo size: 320x180 pixels.

Step 5: Confirm information and submit approval request

• After filling in all information, click "Complete" to submit your account creation request.
• Zalo will review and approve your information. This process usually takes 24 to 48 working hours.

Creating a Zalo Official Account not only provides an effective interaction channel for businesses but also helps optimize online marketing strategies, boost online sales, and build strong customer relationships.

How to Use Zalo OA from A to Z

Once your Zalo Official Account (OA) is approved, effectively using and utilizing its features is essential for increasing your reach to potential customers. Below is a detailed guide for key operations such as logging in, posting articles, sending bulk messages, managing content, and optimizing interaction performance.

How to log in to Zalo OA

Zalo offers two ways to log into your OA account: via web browser and mobile app.

• On a web browser:

  1. Go to https://oa.zalo.me.
  2. Click “Log In” and use your personal Zalo account to log in.
  3. After successful login, select the Official Account you want to manage.

• On the Zalo app (mobile):

  1. Open the Zalo app on your phone.
  2. Select “More” (three-dot icon at the bottom right corner of the screen).
  3. Click “Official Account” and go to “Manage” to view the list of OA accounts you own or have been granted access to.
  4. Select the OA account you want to access and start managing it.

Note: Each OA type can assign different management roles such as Owner, Administrator, or Content Editor to help you manage work effectively while maintaining security.

How to post and manage content on Zalo OA

Regularly updating content on Zalo OA helps retain followers and increase brand interaction.

Create a new post

1. In the OA management interface, select “Articles” and click “Create New Post”.
2. Enter the post title and content: The content should be concise yet informative, engaging, and easy to read.
3. Add images or videos to increase appeal.
   • Recommended image size: 720x400 pixels.
   • Images should be high quality but not too heavy to avoid slow loading.
4. Click “Publish” or “Schedule Post” if you want the post to go live at a later time.

Manage published posts

• You can edit, delete, or review old posts in the "Post List" section.
• Metrics such as views, interactions, and comments are displayed to help you evaluate post performance and optimize content for future posts.

Tip: Combine different types of content such as expert articles, promotions, and Q&A to create a variety of information that keeps followers engaged longer.

Share OA link for promotion

Sharing your OA account link is an effective way to increase followers.

1. Go to “Account Information” in the OA management page.
2. Find “Official Account Link” and copy it.
3. Share the link on channels like Facebook, Instagram, or via direct messages to encourage users to follow your OA.

Note: The OA link can be customized into a shorter format for easier sharing and memorization.

Send bulk messages to OA followers (Broadcast)

The Broadcast message feature is one of Zalo OA’s strengths, allowing you to proactively send information to users without worrying about being marked as spam.

1. Go to the “Broadcast” section in the OA management page.
2. Click “Create New Broadcast” and compose your message, including:
   • Message title: Keep it short and attention-grabbing.
   • Detailed content: Include the main message and a clear call to action (CTA), such as "Click here to learn more" or "Order now."
   • Image/video illustration (if needed): Increases engagement and conveys emotions better.
3. Select the recipients based on your OA's follower list.
4. Click “Send” or “Schedule” if you want to send it at a later time.

Important note: Each OA account has a limited number of free Broadcast messages per month (depending on the OA type). If you exceed this limit, you may need to purchase additional service packages or optimize your content to save message usage.

Create Broadcast to Potential Customers

To make Broadcast messages truly effective, you need a strategy to increase the number of people following your OA:

• Run Zalo Ads to invite users to follow your OA.
• Organize events, giveaways, or promotional programs with the condition of following your OA to participate.
• Embed your OA link in posts on other social media platforms or your official website.

Once you have a solid follower base, you can send personalized Broadcast messages to increase the conversion rate.

Utilizing the full features of Zalo OA correctly will help businesses retain customers, increase engagement, and optimize the performance of their marketing campaigns. A well-managed OA account not only serves as an information channel but also as a powerful tool to boost online sales.

Frequently Asked Questions about Zalo Official Account

During the use of Zalo Official Account (OA), many businesses often encounter questions related to features, operational procedures, and usage limitations. Below are detailed answers to some of the most frequently asked questions:

How to get a "Blue Tick" verification for a Zalo OA account?

A Zalo OA account with a "Blue Tick" enhances credibility and professionalism in the eyes of users. To get verified, follow these steps:

• Prepare the necessary documents, including:
  • Business registration license or equivalent legal documents if it's an organization.
  • Logo and brand information that matches the OA account name.
• Go to the "Account Verification" section in the OA management page and submit your verification request with the required documents.
• Zalo will review and approve the request within 3-5 working days.

Note: Unverified OA accounts can still use all basic features, but having the "Blue Tick" significantly increases user trust.

Does a Zalo OA account have a limit on the number of Broadcast messages?

Yes. Each type of Zalo OA account has a monthly limit on free Broadcast messages, depending on the account type and the number of followers:

• Business Account: Usually offers 4 free Broadcast messages per month for each follower.
• Content Account: The number of free messages depends on specific policies at the time.

If you want to send additional messages beyond the free limit, you need to purchase additional service packages or carefully select the content to optimize message usage.

How to quickly increase the number of followers on Zalo OA?

To increase your OA followers, you can apply the following methods:

• Zalo Ads: Run advertising campaigns to attract targeted customers to follow your OA.
• Share the OA link: Include the OA link in your social media posts, website, or email marketing.
• Special promotions: Organize discount programs or giveaways for customers who follow your OA.
• Livestream: Interact directly via livestream and encourage viewers to follow your OA to receive special offers or discount codes.

Can multiple users manage the same OA account?

Yes. Zalo OA allows you to assign management permissions to multiple members with different roles:

• Owner: Has full rights to manage and edit the account.
• Administrator: Can post articles and send Broadcast messages but cannot delete the OA account.
• Content Editor: Can only post and edit articles.

Assigning roles ensures clear task delegation and reduces the risk of errors or misuse.

How to monitor the performance of a Zalo OA account?

In the Zalo OA management page, you can monitor performance through the following metrics:

• Number of followers: Displays the number of users who have followed the account within a specific timeframe.
• Post views: Tracks the number of times your posts have been viewed by users.
• Interaction rate: Reflects the level of user engagement with your posts and messages.
• Broadcast metrics: Shows the open rate and interaction rate of Broadcast messages sent.

Is there a cost to maintain a Zalo OA account?

• Creating and using a Zalo OA account is free. However, if you want to use advanced services such as Zalo Ads, purchase additional Broadcast messages, or subscribe to premium service packages, there will be associated costs depending on the selected service.

Cost details for maintaining a Zalo OA account

A Zalo Official Account (OA) does not require a fixed monthly maintenance fee if you only use the basic features:

• Creating a Zalo OA: Completely free upon registration.
• Posting articles and updating information: No limit on the number of posts on the OA page.
• Sending Broadcast messages: Offers 4 free messages per month for each follower.

However, to expand features or use advanced services, you will need to pay for some services, such as:

1. Sending additional Broadcast messages beyond the free limit:
   If you need to send more messages than the free quota, you need to purchase additional messages or subscribe to service packages according to Zalo's policies.

2. Running Zalo Ads:
   Zalo Ads help increase the number of followers, interactions, and customer conversions. The cost of advertising campaigns depends on:

   • Advertising goals: Increasing followers, clicks on the OA page, customer messages, etc.
   • Flexible budget: You can run ads from a few hundred thousand VND/day or more depending on your needs.

3. Integrating advanced customer service features:
   Some features, such as advanced automated messaging (smart chatbot) or API integration with your business management system, also require setup and operational costs.

Zalo OA offers flexibility, allowing businesses to adjust costs according to their needs, from low costs for small businesses to larger budgets for large-scale marketing campaigns.

Conclusion

Zalo Official Account (OA) is a powerful tool that enables businesses, organizations, and government agencies to connect directly with millions of users on Zalo – one of the most popular messaging apps in Vietnam. Creating a Zalo OA account is entirely free, but to maximize Zalo Marketing effectiveness, businesses need to understand how to use both basic and advanced features such as posting articles, sending Broadcast messages, and running Zalo Ads.

Using Zalo OA effectively will help businesses increase followers, improve customer service, and boost sales. Moreover, frequently updating content and utilizing attractive promotions through OA will encourage customers to return and increase their loyalty to the brand.

Finally, note that investing in advertising services and advanced features of Zalo OA is a smart choice if you want to take your business further in the digital transformation journey and fully harness the potential of the Zalo platform.